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Business deals

Cool Japan Fund to invest $10m in Taiwanese travel site KKDay

Partnership to develop unique Japanese tours off the beaten track

International tourists visiting Japan are increasingly looking for alternatives to traditional sightseeing sites, such as the Jion waterfall in Oita Prefecture. (Photo by Mitsunori Narabu)
RIHO NAGAO, Nikkei staff writer | Taiwan

TOKYO -- The state-backed Cool Japan Fund will invest $10 million in Taiwanese travel booking platform KKDay, forming a partnership to develop off-grid vacation activities to attract repeat tourists, Nikkei has learned.

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