Cool Japan Fund to invest $10m in Taiwanese travel site KKDay

Partnership to develop unique Japanese tours off the beaten track

International tourists visiting Japan are increasingly looking for alternatives to traditional sightseeing sites, such as the Jion waterfall in Oita Prefecture. (Photo by Mitsunori Narabu)

RIHO NAGAO, Nikkei staff writer

August 30, 2019 01:52 JST

TOKYO -- The state-backed Cool Japan Fund will invest $10 million in Taiwanese travel booking platform KKDay, forming a partnership to develop off-grid vacation activities to attract repeat tourists, Nikkei has learned.

Unlike other online trip planners, which are usually limited to air tickets and hotel reservations, KKDay also connects users with locally run activities and cultural experiences. The startup maps out last-mile transportation options -- such as taxis and ride-hailing options -- so travelers can arrive at their destinations hassle-free.