Exclusive: Fujifilm to end Xerox sales partnership in 2021

Office equipment makers to become rivals in Asian markets

20200105N Fujifilm

Fujifilm Holdings CEO Shigetaka Komori holds a news conference in Tokyo on Dec. 18. (Photo by Takaki Kashiwabara)

KOSUKE SHIMIZU, Nikkei staff writer

TOKYO -- Japan's Fujifilm Holdings will terminate its sales partnership in office equipment with Xerox at the end of March 2021, Nikkei has learned, turning the longtime allies into rivals in Asia, the U.S. and Europe.

Fujifilm subsidiary Fuji Xerox notified U.S.-based Xerox on Sunday that it would not seek to renew a contract specifying trademark rights and regional sales boundaries between the two companies.

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