Fuji TV to stream Japanese dramas on China's Youku

Alibaba's popular platform will accelerate broadcaster's overseas push

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Youku is one of the largest video streaming platforms in China. (Photo by Kosamu Mimura)

KEIICHI KAMEI, Nikkei staff writer

TOKYO -- Fuji Television Network will make its Japanese dramas available on Alibaba Group Holding's Youku streaming platform, the latest move to capture growing demand for online content in greater Asia.

Fuji TV, part of Fuji Media Holdings, will license its content to the platform operator, Youku Information Technology (Beijing), which serves more than 30 million paying subscribers. The content will be accessible in all parts of China starting this month, through smartphone apps and other channels. The Youku platform is especially popular among Chinese consumers in their teens and twenties.

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