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Business deals

India's largest media group looks to Vice and Weather Channel for growth

Investments take place of Bennett Coleman's earlier partnership deals

A man reads a newspaper as he waits for public transport at a bus stop in Mumbai.    © Reuters

NEW DELHI -- Bennett Coleman, India's largest media conglomerate, is making rapid progress in building equity partnerships with foreign digital businesses, including arrangements with America's Uber, Airbnb and Vice Media, as it chases deals with high-profile brands.

The privately owned business, widely known as the Times Group, consolidated its foreign digital partnerships 18 months ago under Times Bridge, a new subsidiary with a mandate to search aggressively for investment deals, after abandoning an earlier partnership model based on revenue sharing. That model attracted interest from digital businesses such as U.S.-based PC World and The Huffington Post.

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