It's Africa next for Toyota-Suzuki tie-up

Japanese partners eye growing demand for smaller cars on continent

0526N Toyota Suzuki logos for N03

Toyota Motor, already a market leader in much of Africa thanks to sales of larger vehicles, will work with Suzuki Motor to cultivate demand for mass-market cars on the continent.

Nikkei staff writers

NAGOYA, Japan -- Toyota Motor and Suzuki Motor will expand a partnership in India and extend it into Africa, supplying the continent together in order to cultivate demand for smaller vehicles.

The Japanese automakers revealed three new areas of collaboration Friday. Toyota and group parts supplier Denso will support Suzuki's development of high-efficiency small engines. Toyota also will produce Suzuki-developed cars at its southern India plant, selling them in the country under both brands. And the partners will market India-built Suzuki cars in Africa.

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