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Business deals

Muji to sell at Lawson as consumers flock to convenience stores

Japan's no-frills brand will offer cosmetics, stationary and underwear

Japanese home goods chain Muji and major convenience store chain Lawson are forming a sales and brand development partnership. (Source photos by Manami Yamada)

TOKYO -- Japan's Ryohin Keikaku, operator of the no-frills home-goods stores chain Muji, will enter a partnership with major convenience store chain operator Lawson, Nikkei has learned.

Starting Wednesday, Lawson will start selling Muji goods, such as cosmetics, stationary and underwear, at three of its directly managed, or non-franchised, stores in Tokyo. Muji will be given dedicated shelves to display the products. 

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