ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronEye IconIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailMenu BurgerPositive ArrowIcon PrintIcon SearchSite TitleTitle ChevronIcon Twitter
Business deals

Pioneer and KKR to sell off disc jockey equipment unit

Spun-off business has 60%-plus market share of mixers and turntables

French artist DJ Mosey works with disc jockey equipment manufactured by Pioneer.   © Reuters

TOKYO -- U.S. private equity fund KKR and Japan's Pioneer plan to sell off a jointly owned disc jockey equipment business, with a buyer expected to be chosen by autumn.

Pioneer DJ is likely to draw interest from companies outside Japan and large investment funds. The bidding process is slated to wrap up in the summer or fall.

In 2015, the Japanese company sold an 85.05% stake in Pioneer DJ to KKR for about 59 billion yen ($550 million at the time), while holding on to the rest. The spun-off unit controlled a global share of 60% to 70% in mixers, turntables and other disc jockey equipment, generating annual revenue totaling tens of billions of yen. Pioneer DJ was especially strong in Europe and the U.S.

Pioneer had decided to prioritize its onboard vehicle device operation, a decision that involved offloading its audiovisual units and other segments. But the company's finances continued to deteriorate. Its shareholders agreed in January to a bailout from Baring Private Equity Asia, a Hong Kong buyout firm. Pioneer is restructuring its business as Baring's wholly owned subsidiary.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

You have {{numberArticlesLeft}} free article{{numberArticlesLeft-plural}} left this monthThis is your last free article this month

Stay ahead with our exclusives on Asia;
the most dynamic market in the world.

Stay ahead with our exclusives on Asia

Get trusted insights from experts within Asia itself.

Get trusted insights from experts
within Asia itself.

Get Unlimited access

You have {{numberArticlesLeft}} free article{{numberArticlesLeft-plural}} left this month

This is your last free article this month

Stay ahead with our exclusives on Asia; the most
dynamic market in the world
.

Get trusted insights from experts
within Asia itself.

Try 3 months for $9

Offer ends June 30th

Your trial period has expired

You need a subscription to...

  • Read all stories with unlimited access
  • Use our mobile and tablet apps
See all offers and subscribe

Your full access to the Nikkei Asian Review has expired

You need a subscription to:

  • Read all stories with unlimited access
  • Use our mobile and tablet apps
See all offers
NAR on print phone, device, and tablet media