Pioneer has at least 5 years to restore growth under Baring

After $538m rescue, Japanese brand will bet on autonomous driving

20180912N Pioneer

Japan's Pioneer has struggled to reprise its heyday as a consumer electronics brand.

AKANE OKUTSU, Nikkei staff writer

TOKYO -- Pioneer has staved off a repayment crisis by securing fresh capital from a Hong Kong-based private-equity firm, but the 80-year-old Japanese electronics maker faces a race against time to turn itself around after years of overinvestment.

Pioneer said Wednesday that it signed a memorandum of understanding with Hong Kong-based Baring Private Equity Asia to sell up to 60 billion yen ($538 million) in shares to the investor. The official agreement will be executed in October.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.