Shiseido sheds bareMinerals in sell-off of US beauty brands

American private equity firm Advent to buy three prestige cosmetics labels for $700m

20210826N Shiseido

A Shiseido store in Tokyo's Ginza district: The Japanese health and beauty group has sold off a number of assets in recent months. (Photo by Yuki Masuda)

YUKI MASUDA, Nikkei staff writer

TOKYO -- Japanese health and beauty group Shiseido said Thursday it will sell three high-end U.S. cosmetics brands to American private equity firm Advent International for $700 million.

All assets belonging to the brands bareMinerals, Buxom and Laura Mercier will be transferred to Advent by the end of the year. This sale marks a major milestone in Shiseido's restructuring push to jettison acquired brands mired in the red and focus resources on the growing skin care business.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.