ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Business deals

Sony, Microsoft game deals take battle further online

Bungie and Activision Blizzard have talent for mutliplayer megahits

Bungie's free-to-play shooter Destiny 2 is available on platforms including the PlayStation 4, Xbox One and PCs.   © Bungie

TOKYO -- Sony's purchase of Bungie, the game studio known for creating the Destiny and Halo franchises, signals a shift by the Japanese electronics and entertainment group to a far bigger audience beyond its PlayStation-focused strategy.

Sony's announcement of the $3.6 billion deal, its largest gaming-related acquisition, comes on the heels of Microsoft announcing a $68.7 billion deal to acquire Activision Blizzard.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more