Sony buys podcast powerhouse Somethin' Else in media push

Japanese group joins global scramble to produce audio programs

20210617N Sony podcast

U.K.-based Somethin' Else's output consists mainly of talk shows, music programs and serials.

MASAHARU BAN, Nikkei staff writer

TOKYO -- Sony Music Entertainment has acquired London-based podcast producer Somethin' Else, as the Japanese company looks to expand its U.S.-focused operation into a global enterprise.

Somethin' Else's output consists mainly of talk shows, music programs and serials. The shows are streamed on major platforms such as Spotify and Apple Podcasts. The Sony Group subsidiary did not disclose the deal's price in Wednesday's announcement.

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