Starbucks partners with Alibaba on delivery service in China

US coffee chain hopes to revive falling sales through tie-up with tech company

20180802 Starbucks and Alibaba in China

Starbucks and Alibaba will begin testing a delivery service in September using Alibaba’s Ele.me platform. 

ERI SUGIURA and WATARU SUZUKI, Nikkei staff writers

TOKYO -- Starbucks announced on Thursday a partnership with Alibaba Group Holding to deliver drinks and pastries through the Chinese e-commerce leader's apps and supermarkets.

The U.S.-based chain of coffee shops hopes to raise its brand profile among tech-savvy Chinese consumers and reverse a decline in sales, as it battles local coffee chains.

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