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Business deals

Thai retailers ride JD.com to make inroads into China

E-commerce platform opens doors for durian traders and aspiring college students

JD.com offers Thai-produced dried durian, cosmetics and everyday goods on its platform.   © Reuters

BANGKOK -- China's second-largest e-commerce platform JD.com has reached agreements with the Thai government to help the Southeast Asian country's retailers expand their Chinese sales channels.

The Beijing-based e-tailer will provide know-how to small and midsize Thai companies that wish to market their goods in China. JD.com also will support digital training for Thai college students.

This initiative will be made in cooperation with JD Central, the e-commerce platform created as a joint venture with Central Group, a retailing conglomerate in Thailand.

JD Central has started selling Thai-produced dried durian, cosmetics and everyday goods on JD.com's platform.

Thailand serves as a popular destination for Chinese vacationers, and the two countries have deepened their ties over the years. China's biggest e-commerce enterprise, Alibaba Group Holding, signed four deals with the Thai government in April. Thai durian and other goods are now featured on Alibaba's web portal.

JD.com and JD Central signed the memorandums of understanding on Dec. 17 with Thailand's Department of International Trade Promotion, the Digital Economy Promotion Agency and the University of the Thai Chamber of Commerce.

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