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Toshiba searches for a new 'spine'

Forced to sell its core chip unit, the company turns to IoT factory tech

The Toshiba brand is ubiquitous, yet it has been relying on chips for a huge chunk of its earnings.   © Reuters

TOKYO -- Toshiba faces something of an identity crisis. Semiconductors have been the conglomerate's cash cow, but it is selling its flash memory unit to shore up its tattered finances. Somehow, the company needs to find a new calling and a new growth strategy.

Its best hope may be technology that has been helping the very business it is selling.    

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