ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Business deals

Toyota looks to SoftBank's Son as a catalyst for innovation

Automaker fights to remain on center stage as tech companies shine

TOKYO - - When Toyota Motor approached SoftBank Group about a potential tie-up earlier this year, Aichi Prefecture-based President Akio Toyoda offered to travel to Tokyo to meet the tech company's leader Masayoshi Son.

"Twice I thought to myself, 'Really?'" Son told reporters on Thursday reflecting on the behind-the-scenes negotiations.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more