Toyota teams up with Tencent for drive into China's EV market

Two companies to work together on AI and cloud computing for electric cars

20240425 Toyota Tencent

Toyota has announced an alliance with Chinese internet giant Tencent. (Photo by Nikkei)

SHUNSUKE TABETA, Nikkei staff writer

BEIJING -- Toyota Motor said on Thursday that it is forming a strategic alliance with Chinese internet giant Tencent Holdings, cooperating in artificial intelligence, cloud computing and big data for electric vehicles sold by the Japanese auto company in China.

Demand for EVs in China has been growing rapidly, but Toyota has been struggling in the market due to aggressive pricing and marketing from local competitors. The Japanese brand will collaborate with Tencent on in-car software -- key to next-generation vehicles -- as it looks to accelerate in the sector.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.