ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Business deals

Why did Masa Son spend $3.3bn on an investment company?

SoftBank adds expertise with Fortress acquisition for managing joint Saudi fund

 (placeholder image)
SoftBank CEO Masayoshi Son speaks during a news conference in front of a screen showing a picture of Rajeev Misra, a former senior managing director and partner at Fortress Investment Group, and currently the head of strategic finance for SoftBank Group, in November 2014.   © Reuters

TOKYO -- SoftBank Group's announcement on Feb. 15 about its plan to acquire American private equity giant Fortress Investment Group is the Japanese conglomerate's first major cash injection in an investment fund and represents a departure from its expansion strategy centered around technology and telecommunications. But why did it pick an investment company?

Though the decision seems to make little sense at first glance, there are some clues as to what the company is up to.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more