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Business deals

Yahoo Japan shoots for the stars in e-commerce with Zozo deal

CEO says goal of surpassing Amazon and Rakuten in Japan is 'within reach'

Yahoo Japan hopes to expand its e-commerce user base with Zozo's customers, who skew younger and more female. (Photo by Ken Kobayashi)

TOKYO -- Yahoo Japan's acquisition of online fashion retailer Zozo presents an opportunity for the venerable internet services company to bring fresh blood into its e-commerce audience as the business looks to step outside the shadow of Amazon.com and Rakuten.

"Yahoo is focused on advertising, but we want to make e-commerce into a second pillar," Kentaro Kawabe, CEO of the SoftBank Group member, said at a news conference Thursday. "In fact, we want to make e-commerce our [main growth] driver."

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