ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Business deals

Yahoo Japan shoots for the stars in e-commerce with Zozo deal

CEO says goal of surpassing Amazon and Rakuten in Japan is 'within reach'

Yahoo Japan hopes to expand its e-commerce user base with Zozo's customers, who skew younger and more female. (Photo by Ken Kobayashi)

TOKYO -- Yahoo Japan's acquisition of online fashion retailer Zozo presents an opportunity for the venerable internet services company to bring fresh blood into its e-commerce audience as the business looks to step outside the shadow of Amazon.com and Rakuten.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more