ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Business trends

A decade on, Alibaba's Singles Day grabs shoppers across Asia

Annual buying spree attracts imitators in Southeast Asia and South Korea

Alibaba's Tmall and Swire Properties opened a brick-and-mortar shopping mall in Beijing on Nov. 3 to mark this year’s Singles Day.

SINGAPORE -- In the nine years since Alibaba Group Holding held its first Singles Day shopping promotion in China, the annual event has grown from a gimmicky marketing campaign to the world's biggest online sales extravaganza.

Now, the festival dedicated to the glory of consumerism, held on Nov. 11, is spreading from China to South Korea, Southeast Asia and beyond, setting off a battle royal among e-commerce retailers for global customers.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more