MUMBAI (NewsRise) -- India's top two e-commerce companies, Amazon and Flipkart Internet, saw blockbuster shopping on the opening day of their much-awaited annual sale, defying concerns about slowing consumption in Asia's third-largest economy.
Flipkart Internet, backed by U.S. retailer Walmart, said the first day of its Big Billion Day saw sales doubling on the back of strong demand from smaller towns and cities. Rival Amazon, which entered India almost seven years after Flipkart in 2014, claimed it posted record sales worth about 7.50 billion rupees ($106 million) in 36 hours in categories such as premium smartphone brands -- OnePlus, Samsung and Apple -- on the first day of its Great Indian Festival sales. The sales of large appliances and televisions expanded nearly 10-fold over an average business day, it said in a statement.

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