ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Business trends

As tourist sales wane, Japan cosmetics go straight to China

Beijing's new e-commerce law cracks down on resellers of foreign goods

Shiseido is teaming with Alibaba to boost online sales in China as visitors to Japan purchase fewer products and exports become more lucrative.   © Reuters

TOKYO -- No longer enjoying a boom in bulk buying by Chinese tourists visiting Japan, cosmetics makers Shiseido and Kao have decided to instead sell their wares directly to consumers there.

"Payments with China UnionPay cards are down 30% since December at the Shinjuku branch," said one drugstore executive, referring to the popular payment method used by Chinese tourists. Sales of some products are down by as much as half.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more