ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Business trends

As tourist sales wane, Japan cosmetics go straight to China

Beijing's new e-commerce law cracks down on resellers of foreign goods

Shiseido is teaming with Alibaba to boost online sales in China as visitors to Japan purchase fewer products and exports become more lucrative.   © Reuters
MOTOKAZU MATSUI, YUKI HANAI and YUMA IKESHITA, Nikkei staff writers | Japan

TOKYO -- No longer enjoying a boom in bulk buying by Chinese tourists visiting Japan, cosmetics makers Shiseido and Kao have decided to instead sell their wares directly to consumers there.

Read Next

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more

By continuing to browse this website, you accept cookies which are used for several reasons such as personalizing content/ads and analyzing how this website is used. Please review our Cookie Policy to learn how you can update your cookie settings.

Accept & Continue Close