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Business trends

Asia's palm oil industry braces for backlash at home

Environmental concerns no longer an issue only in Western markets

A worker collects fruit at a palm plantation in Malaysia, one of the world's biggest producers of palm oil. (Getty Images)

TOKYO -- Signs that a consumer backlash against palm oil is spreading to Asia has prompted companies in the region to take action, from pledging to adopt sustainable sourcing to joining international certification standards.

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