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Business trends

Asia's social media-shy CEOs fade behind US, EU counterparts: survey

Toyota CEO uses Instagram to connect with young consumers but is an exception

Akio Toyoda on Instagram and Masayoshi Son on Twitter are the two top Japanese executives most engaged with social media. 

TOKYO -- Toyota Motor's Akio Toyoda is the only Japanese chief executive identified as active on social media by Brunswick, a global consulting firm that publishes a Connected Leadership Index, ranking the corporate world's most digitally engaged leaders.

Going by Toyoda's Instagram account, the head of Toyota has had a busy year. He started by delivering the Japanese automaker's new year message in Texas, and visiting Michigan's Automotive Hall of Fame, where his father and grandfather have already been inducted. Toyoda went on to speaking engagements in Beijing and Washington, and celebrated wins by Toyota Gazoo racing teams. His most recent posts include a promotion of the automaker's updated Yaris sedan, and photos from a company team-building event this month.

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