ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Business trends

Asian companies look to score business from soccer boom

Sport's growth in China and ASEAN offers an in with young consumers

China is a major growth market for soccer.   © Reuters

TOKYO -- Soccer is becoming a big business in Asia as annual attendance of major leagues outside Japan swells to more than 15 million people, with both teams and advertisers competing for the attention of a young audience with rising incomes.

Thai powerhouse Buriram United plans to conduct an initial public offering in 2019, President Newin Chidchob told Nikkei.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more