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Business trends

Asian companies look to score business from soccer boom

Sport's growth in China and ASEAN offers an in with young consumers

China is a major growth market for soccer.   © Reuters

TOKYO -- Soccer is becoming a big business in Asia as annual attendance of major leagues outside Japan swells to more than 15 million people, with both teams and advertisers competing for the attention of a young audience with rising incomes.

Thai powerhouse Buriram United plans to conduct an initial public offering in 2019, President Newin Chidchob told Nikkei.

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