GUANGZHOU/BANGKOK -- As pandemic-related curbs forced people to stay home, digital space in 2020 became the new battleground for consumers' wallets. Retailers, event organizers and others stormed the internet to livestream their offerings in the hope of transplanting a virtual face onto a domain that was once mostly flesh and blood.
A 2020 Nikkei survey of consumer trends in 11 Asian countries and regions gives a glimpse as to how this occurred.
