ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Business trends

Asian consumption goes digital amid 2020 pandemic

'Live commerce' and virtual concerts become new norms: Nikkei survey

A paid virtual concert by South Korean pop sensation BTS drew more than 990,000 viewers from 191 countries and regions.

GUANGZHOU/BANGKOK -- As pandemic-related curbs forced people to stay home, digital space in 2020 became the new battleground for consumers' wallets. Retailers, event organizers and others stormed the internet to livestream their offerings in the hope of transplanting a virtual face onto a domain that was once mostly flesh and blood.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more