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Business trends

Asian short films prove gems for strategic advertising

A Tokyo festival shows the region coming into its own with technology and ideas

Asian films were more prominent than ever at this year's Short Shorts Film Festival & Asia held in Tokyo.

TOKYO -- Asian short films are coming into their own as strategic vehicles for sophisticated advertising, thanks largely to digitalization, creating a thriving ecosystem for new filmmakers to grow in the region.

At one of the largest short film festivals in Asia, Tokyo's annual Short Shorts Film Festival & Asia, held on June 4 -24 this year, Asian filmmakers stood out among the more than 10,000 films from around 130 countries. All films were 25 minutes or shorter.

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