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Business trends

Bloomberg's new paywall will help cover heroes and villains

Editor says readers are hungry for trustworthy business content

The entrance to the 55-story Bloomberg Tower, in Midtown Manhattan, is horseshoe shaped. Bloomberg occupies the lower 29 floors. (Photo by Ken Moriyasu)

NEW YORK -- On the sixth-floor lobby of Bloomberg's headquarters in Midtown Manhattan, 22 colorful Japanese koi swim in a narrow pond built into the floor. They represent the first 22 Bloomberg terminals that founder Michael Bloomberg sold to Merrill Lynch in the early 1980s.

Bloomberg has grown into a media empire in the decades since, with an army of 2,700 journalists gathering news and data. While financial professionals pay $20,000 a year for the proprietary Bloomberg terminal, the news that Bloomberg distributes through its website and television channel has always been free -- until now.

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