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Business trends

Business card culture fades in Asia as COVID spread cuts contact

Companies instead adopt cloud-based contact management to drive their expansion

An office at the headquarters of Japan's Fujitsu where the majority of staff now work remotely amid the coronavirus pandemic. Asian companies are increasingly switching to virtual methods of conducting business to reduce physical contact, including with customers.   © Reuters

SINGAPORE -- Spaced-apart desks in offices, work-from-home arrangements and now a reduced reliance on business cards: The coronavirus pandemic has prompted an evolution of norms long part of corporate culture in Asia and beyond.

Name cards have traditionally been a key tool in business interaction in Asia, where they are not just a means of providing contact information but status markers in their identification of the holder's affiliation and position within its hierarchy. In some countries their physical exchange is an important social ritual.

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