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Business trends

Can Japanese curry make it in India? This company thinks so

Otsuka Holdings is tapping new Asian markets with old domestic favorites

Otsuka plans to test-market its curry products in office cafeterias in Bangalore, which has a more open food culture than some other parts of India.

TOKYO -- Otsuka Holdings is looking to expand its food and beverage business in Asia with the help of favorites in Japan such as Bon Curry, the world's first ready-to-eat curry, which is marking its 50th anniversary this year.

In what seems like a coals-to-Newcastle story, Otsuka is planning to push into the Indian market with its Bon Curry, which comes in a sealed pouch. In Southeast Asia, the company will focus on sports and vitamin supplement drinks.

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