ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Business trends

Can Japanese curry make it in India? This company thinks so

Otsuka Holdings is tapping new Asian markets with old domestic favorites

Otsuka plans to test-market its curry products in office cafeterias in Bangalore, which has a more open food culture than some other parts of India.

TOKYO -- Otsuka Holdings is looking to expand its food and beverage business in Asia with the help of favorites in Japan such as Bon Curry, the world's first ready-to-eat curry, which is marking its 50th anniversary this year.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more