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Business trends

Casino company Melco envisions esports as big draw for Japan resort

Hong Kong player to use Chinese ties to pull in customers, CFO says

Melco opened the Macau EStadium at its Studio City resort in July, a move CFO Geoffrey Davis called "especially appealing to a younger demographic." (Photo courtesy of Melco Resorts & Entertainment)
ERI SUGIURA, Nikkei staff writer | Japan

KYOTO, Japan -- A Hong Kong based casino operator is hoping to attract millennials and Chinese tourists into its planned new Japanese resort with an esports stadium, in a sign of the rapidly growing appetite for competitive gaming at all levels.

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