China hopes senior citizens can spend the country out of its doldrums

Proportion of elderly heading toward 30%, with many pursuing a better life

CISSY ZHOU, Nikkei staff writer

HONG KONG -- China's government and private companies are tapping an unlikely resource in their attempts to kick-start a sluggish economy: senior citizens.

China has one of the world's most rapidly aging societies, with the over-60 age group poised to account for around 30% of the total population by 2035. Getting this cohort to open their wallets could help bolster soft consumption.

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