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Business trends

China's fast-fashion newcomers target Zara in global push

Shein and Zaful's ultracheap styles drive sales in US, Europe and Middle East

Shein's website and mobile app list thousands of ultracheap clothing items, with thousands more added each day. (Photo by Tomoko Wakabayashi)
TOMOKO WAKASUGI and TAKASHI KAWAKAMI, Nikkei staff writers | China

TOKYO/GUANGZHOU -- Chinese startups are taking the global fast-fashion market by storm, offering a near-endless supply of styles at almost impossible price points as they challenge more established rivals like Zara.

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