ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Business trends

China's youth fads start with 15-second amateur videos

Popularity of sharing app Douyin holds useful lessons for marketers

A Douyin user makes a short video clip in Dalian, Liaoning Province. The service is structured so that amateur content receives plenty of attention.
DAISUKE HARASHIMA, Nikkei staff writer | China

DALIAN, China -- It is something of a musical mystery: How did a decade-old ballad that was barely noticed in Japan become one of the most popular Japanese songs in China?  

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more

By continuing to browse this website, you accept cookies which are used for several reasons such as personalizing content/ads and analyzing how this website is used. Please review our Cookie Policy to learn how you can update your cookie settings.

Accept & Continue Close