Chinese consumers become thrifty but ready to spend on relaxation

Hit products for 2024 reflect slowing economy and people's worries

20241224 hit products - black myth

Chinese gamers play popular homegrown title Black Myth: Wukong. (Photo by Tomoko Wakasugi) 

TOMOKO WAKASUGI, Nikkei staff writer

This is the first installment of a two-part series on hit products and services in Asia in 2024.

SHANGHAI -- Consumers in mainland China snapped up affordable products and services this year, as they become more budget-conscious in the face of an economic slowdown. But they were still willing to spend on "emotional consumption" to lift their mood or to relax, as reflected in the country's hit products of 2024.

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