Chinese consumers swing toward local brands

Apple and Ikea drop out of top 10 ranking by Prophet

20180913 Alipay screen.jpg

Alipay retained its top spot from last year's ranking.

ZACH COLEMAN, Nikkei Asian Review deputy editor

HONG KONG -- Chinese brands are rapidly rising in attractiveness for domestic consumers, according to a new survey by consultancy Prophet.

Chinese brands occupy seven of the top 10 spots in Prophet's latest annual China brand relevance index against three foreign brands -- a complete reversal from the company's 2017 survey.

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