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Business trends

Chinese ditch Muji and Starbucks for homegrown names

Cheap goods at decent quality draw customers from once-admired foreign brands

A Luckin Coffee shop in Shanghai. The Starbucks rival has opened more than 2,000 locations in a year, riding cheap prices and relatively high quality. (Photo by Naoki Matsuda)

SHANGHAI -- Starbucks, Muji and other foreign brands that have made a splash in China with products previously unavailable here are losing ground as consumers switch allegiances to cheaper domestic options with adequate quality.

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