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Business trends

Companies under attack in China as online outrage goes viral

Social media not shy about exposing corporate negligence and poor practices

Workers remove signs that read "Dolce & Gabbana The Great Show" at the Shanghai Expo Center after the fashion show by the luxury brand was called off following a boycott of its products.   © Reuters

GUANGZHOU -- Businesses in China beware. Consumers are turning to social media to vent their fury over shoddy corporate practices, and are finding a huge and sympathetic audience.

In one of the latest online takedowns of a major brand, German automaker Daimler suffered through the embarrassment of a video that went viral in mid-April showing an infuriated customer berating sales staff for poor service.

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