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Business trends

Consumer goods companies in India take on Amazon and Flipkart

Tata and ITC launch e-commerce platforms despite challenges ahead

ITC is challenging Amazon and Flipkart for a share of the growing Indian e-commerce market, which is expected to reach $100bn in sales by 2024. (Website screenshot)

NEW DELHI -- India's e-commerce landscape is fast-changing as the COVID-19 pandemic drives consumers online, with Tata Group the latest to launch its digital platform, Tata CLiQ.

These companies are hoping to challenge Amazon.com and Walmart-owned Flipkart, leading e-commerce platforms in India, for a share of the market which is expected to reach $100 billion in sales by 2024. Both Amazon and Flipkart dominate the market with a wide range of products and nationwide delivery infrastructure.

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