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Business trends

Crazy hot noodles help K-food win world's hearts and stomachs

With BTS and noodle challenge, South Korean food exports reach record

CJ Group promotes Korean food at an event in Japan.

SEOUL -- Fueled by a viral online spicy noodle challenge and K-pop stars, South Korean food is gaining traction the world over, with exports reaching a record for a third straight year in 2018.

South Korea's food exports grew 2% on the year to $9.3 billion, according to statistics from the Ministry of Agriculture, Food and Rural Affairs. At a trade fair held here in May, food companies signed contracts totaling $400 million with foreign distributors.

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