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Business trends

Demand for 'Made in Japan' upends strategies for consumer goods

Cosmetics, diaper and snack makers pour fresh resources into Japanese factories

Clockwise from top left: Calbee potato chips, Shiseido make-up, Unicharm diapers and Kose cosmetics.
Clockwise from top left: Calbee potato chips, Shiseido make-up, Unicharm diapers and Kose cosmetics.

TOKYO -- Japanese consumer goods companies are increasing investment in factories at home, with an eye to exporting to China and other Asian markets where "Made in Japan" products have cachet.

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