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Business trends

Discounter Pinduoduo puts Alibaba and execs on hot seat

Upstart Chinese e-tailer proves a big hit with senior and rural shoppers

SHANGHAI -- China's already intense online retail market is having to make room for a relatively new and particularly cutthroat competitor.

Pinduoduo is taking on Alibaba Group Holding and -- which combine for about 80% of the market -- by offering steep discounts and making them fun to find.

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