Facebook and Google shape Samsung's new smartphones

Social network-friendly Galaxy S9 suggests hardware no longer leads the way

20180226_Samsung GalaxyS9 and S9+

A woman holds the new Galaxy S9 and S9+ phones during the Samsung Galaxy Unpacked 2018 event on the eve of the Mobile World Congress wireless show in Barcelona on Feb. 25.

TOYOKI NAKANISHI and AYA ONISHI, Nikkei staff writers

BARCELONA -- South Korean smartphone maker Samsung Electronics on Sunday released its latest flagship models, the Galaxy S9 and the S9 plus.

The new devices are designed to meet the needs of users who frequently exchange images on social networking services. Samsung has set its sights squarely on taking on social media giants like Facebook and Google, rather than rival phone maker Apple. The move is a clear indication that the era in which the competition in hardware performance drives the market is coming to an end. 

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.