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Business trends

Femtech attracting more attention from businesses in Asia

Female health gains momentum but hurdles remain for investment

Fermata's shop in Tokyo. Femtech is gathering more attention as companies and startups launch services and products. (Photo by Yuki Kohara) 

TOKYO -- Femtech is garnering more attention in Asia as companies and startups launch services and products, while discussion of female-specific health issues becomes less taboo.

One fast-growing femtech player is Be-A Japan, a startup that sold 60,000 period underwear items up to September after launching the product last year. Sales have "far exceeded our expectations," Chief Operating Officer Kumi Takahashi told Nikkei Asia. The startup raised about 200 million yen ($1.7million) in a seed round in May.

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