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Business trends

Fitness boom in Cambodia and Vietnam attracts Japan Inc muscle

Health-related markets growing at over 50% annually

Japan's Gunze Sports is hard at work in Cambodia, running two gyms in upscale Phnom Penh neighborhoods.

TOKYO -- Bulging waistlines in Cambodia and Vietnam are luring Japanese companies looking to cash in on the growing demand for health-related products and services.

Sports-gear maker Mizuno and its lesser known compatriot, Gunze Sports, have already established footholds, as the two countries see annual growth of over 50% in the health sector, especially as regards fitness.

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