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Business trends

Flipkart and Amazon square off in India's $7bn festive season

E-tailers woo stay-at-home consumers with steep discounts amid pandemic

Amazon's India arm started its 'Great Indian Festival' sale on Saturday. E-commerce companies offer huge discounts on smartphones, laptops and other products during a series of annual festivals in the country. (Website screenshot) 

NEW DELHI -- India's traditional festive shopping season has begun and the country's top e-commerce platforms, Walmart-owned Flipkart and Amazon, are trying to outdo each other with sales as well as fending off a fresh challenger, Reliance Industries' newly launched e-commerce venture JioMart.

The coronavirus pandemic has cast a pall over the season this year with India having the second-highest number of total cases in the world behind the U.S. Still, research companies expect e-commerce sales to hit $6.5 billion to $7 billion in this festive season. Sales are expected to be significantly higher than the same period last year, as many consumers are still reluctant to shop in-person due to the continuing pandemic in India.

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