ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Business trends

For China's dating websites, pushy parents make best sales pitch

Unmarried sons and daughters bring social as well as financial burdens

DALIAN, China -- As young people of marriageable age worldwide will attest, parental pressure to tie the knot is universal. But unique social factors make that pressure particularly acute in China, which suits the country's online dating sites just fine.

China's internet dating market surged 16% last year to 4 billion yuan ($633 million), according to iResearch Consulting Group, a Chinese outfit. The figure is expected to increase by about 10% a year to reach 5.27 billion yuan in 2020.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more