BANGKOK -- Thais looking to buy clothes, fruits and vegetables, cars or real estate are increasingly likely to go browsing in the same place: social media.
Social commerce is redefining retail in the Southeast Asian country, where smartphones became widespread before PCs are the go-to means of communication. Merchants large and small now know they need a strong social presence, and the trend is creating new opportunities for a variety of e-commerce players, like online payment services and parcel delivery companies.
