Fresh talent brings new thinking to Kyoto, city of tradition

Young entrepreneurs are reviving ancient crafts in Japan's cultural capital

20210114 Hosoo

Masataka Hosoo, president of Kyoto-based textile maker Hosoo, was a musician when he was younger. He now sells nishijin kimono fabric overseas, where it adorns high-end boutiques and hotels. 

YUKI MURAKAMI and ITSURO FUJINO, Nikkei staff writers

KYOTO -- Kyoto boasts Japan's largest concentration of traditional crafts. Despite the pall the COVID-19 pandemic has cast over the country, young entrepreneurs with unorthodox backgrounds are bringing new thinking and innovation to Japan's ancient capital.

One is 42-year-old Masataka Hosoo, who last August became president of Kyoto-based Hosoo. The company produces nishijin-ori, a traditional textile made in the Nishijin district of Kyoto that is often used in kimonos. Hosoo, who was once a musician, brought the tradition-defying spirit of punk rock to the 330-year-old family business.

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