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Business trends

From Huawei to beer, 'patriotic' shoppers boost Asian sales in 2019

Super apps and 5G transform purchases: Nikkei survey

Shipments of Huawei smartphones in China jumped 65% on the year in the July to September quarter, as many people reacted to U.S. sanctions against the company.    © Reuters

SHANGHAI/BANGKOK -- As the bitter trade war between the U.S. and China threatened to choke global economic growth, buyers in major Asian markets have responded, a 2019 Nikkei survey of consumer trends in 11 countries and regions shows.

In China, a "patriotic consumption" movement rapidly gained traction, giving a lift to Chinese companies blacklisted by the U.S., such as telecom equipment maker Huawei Technologies. Sales of Huawei smartphones in China duly surged.

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