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Business trends

From McDonald's to IKEA, Western brands' Russia exit breeds copycats

Threat to seize assets hangs over companies' decision to distance themselves

A logo for a fast-food restaurant "Uncle Vanya" from a Russian patent filing, left; A closed McDonald's restaurant in the Moscow region. (McDonald's photo by Reuters)

TOKYO -- The exodus of many of the world's top brands from Russia in protest of the country's invasion of Ukraine has created a cottage industry in patent applications for strikingly similar logos.

A Russian canned foods company filed on March 12 to register a trademark for its new Uncle Vanya fast-food chain. The logo resembles McDonald's golden arches turned sideways.

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